Last updated on September 25th, 2023 at 03:01 pm

This Applied Corporate Strategy Assessment (Strategic Analysis Report) is focused on the selected organisation, its industry and business environment. By week 2 you will be given a list of organisations (cases) to choose from. Please choose one case (featuring an organisation) for the purposes of this assignment.

Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task.

The Strategic Report should address the following:

1) Carry out external analysis (business environment and industry) to identify a set of Opportunities and Threats and assess industry attractiveness. (30%)

2) Analyse the resources and key competences of the organisation and identify core competences (key factors that may give the company its competitive advantage). (30%)

3) Choose one strategy that the company implemented recently and evaluate it using SAFe criteria. (30%)

A further 10% is available for clarity, structure, grammar, correct Harvard referencing and overall professional presentation showing clear report style.

Please note that the emphasis is on application (strategic models should be applied to the organisation)! Appropriately referenced data should be used in support of your arguments and discussion.

The report should not exceed 3,000 words + 10%.  Appendices are allowed outside this limit but NO MORE than 6 pages.

How will we support you with your assessment?

There will be weekly references to the assessment task in seminars and weekly activities in those seminars will be helpful in creating “scaffolding” for eventual submission.

The formative mini-casework in seminars will be of direct help in the application of relevant strategic tools. There will be regular Q&A sessions linked to the assessment report and in the final weeks of teaching there will be an opportunity to review and reflect upon work from previous cohorts.

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