Assignments Covering Secondary Cal Poly Pomona B
BaoBae is a company that is Headquartered in Hong Kong.When the company started 8 years ago, its main business was gifting of baby items.In 2019, the owner changed hands.The main business is still gifting of baby items, but the owner, Star Products, now uses BaoBae platform to sell other lines of products, such as Reishi Mushroom Supplement, Reishi Cookies and Chocolates, Organic Oolong Tea,Rosewater, and now Surgical Mask.The company wants to launch this platform to service the target market in Japan and in the U.S.
The objective of this term project is to do International Marketing Research to advise the company (client) as to how you would alter (if you determine so) the Product Positioning, Price, Distribution and Promotional Methods for the U.S. Market.
The product you will focus on is Splendid Tea sourced from Taiwan.The website is used just for product info for B2B.
This will be a series of assignments covering –
Conduct Secondary Research
Research what consumers perceive as “premium tea.”
Now comes the crucial questions since these are the point of differentiation of Splendid Tea over competition.