BCO112 Marketing Management: Written Summative Assignment

BCO112 Marketing Management: Written Summative Assignment

BCO112 Marketing Management: Written Summative Assignment  

BCO112 Marketing Management: Written Summative Assignment  

BCO112 Marketing Management: Written Summative Assignment  

This assessment is a written submission exam and will be released in week 3 of the course.

Students are required to answer the following questions using examples to illustrate their point.

  • Describe the role of marketing research plays in marketing.
  • How consumers make purchasing decisions in B2B and B2C
  • Describe how business markets are segmented
  • What is the marketing Mix?
  • Describe the Order-Shipping-Billing Cycle and the sales reporting system.

The assignment should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform.

Formalities:

  • Word: Word count: 1000-1500 words.
  • Cover, Table of Contents, References and Appendix are excluded of the total word count. o Font: Arial, size 12
  • Text alignment: Justified
  • The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week 4 – Via Moodle (Turnitin). Submission deadline Sunday 20th June 2021 at 23:59 CEST

Weight: This task is a 40% of your total grade for this subject.

 

It assesses the following learning outcomes:

Outcome 1: Understanding macro and micro economic analysis

Outcome 2: Understanding the market trends and the competitors.

Outcome 3: Understanding customer needs and value proposition match

Outcome 4: Understanding the competitive advantage