BCO112 Marketing Management: Written Summative Assignment
This assessment is a written submission exam and will be released in week 3 of the course.
Students are required to answer the following questions using examples to illustrate their point.
The assignment should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform.
Submission: Week 4 – Via Moodle (Turnitin). Submission deadline Sunday 20th June 2021 at 23:59 CEST
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
Outcome 1: Understanding macro and micro economic analysis
Outcome 2: Understanding the market trends and the competitors.
Outcome 3: Understanding customer needs and value proposition match
Outcome 4: Understanding the competitive advantage