How marketing strategies influence marketing decisions

How marketing strategies influence marketing decisions

Marketing Strategy & Brand

Marketing Strategy & Brand

Last updated on October 5th, 2023 at 05:20 am

For this MT450M1-1 paper, examine how marketing strategies influence marketing decisions.

Introduction and instructions:

In this Assessment you have the opportunity to demonstrate your understanding of concepts from your reading as applied to the scenario. First read the background concerning the scenario company and then read the transcript of the marketing department meeting of this well-funded startup company. It will also provide details of which you need to be aware to more successfully complete the Assessment.

You will choose one of three product lines you want to be responsible for.

The first products within these three product lines that Adaptive Home Products (AHP) will introduce to the market in three months will be offered in white, blue, black, green, and grey unless otherwise stipulated.

The marketing director at AHP meets with her marketing management team to begin developing the marketing strategy and marketing plan. Read the transcript and then address the checklist items.

AHP Company Background

Marketing Department Meeting Transcript

Checklist: Based on your analysis of the information provided regarding AHP:

  • Describe the company’s core competencies based on the limited information in the scenario.
  • Identify your chosen AHP product line and summarize research on the competition on the Internet.
  • Based on your analysis of the company scenario, provide a general company SWOT analysis.
  • Explain which of Porter’s three overall marketing strategies from the Learning Activity the company should use and why.
  • Explain the distribution strategy that should be used for this product line. Should AHP consider strategic alliances for your product line? Why or why not?
  • Identifying your chosen product line, analyze how your chosen strategy above impacts what the 4 P’s will be for one (1) of the products from your chosen product line.

 


Need help with this or similar assignment?


  • Tell Us Your Requirements: Please provide us with the specifics of your paper so that we may do our best to personalize it. Select the discipline, word count, format, academic level, and other details on the order form.
  • Connect with the Best Writer: Consult and collaborate with an expert and complete your paper on schedule.
  • Monitor the progress: Control the work process by checking the completed parts of your document right away. You can easily submit your comments by chatting with your essay writer on our website.
  • Download Your Paper: Get your paper written according to your specifications. It is important to note that you only pay for an essay when you are completely satisfied with the outcome. Please provide us your feedback about our collaboration.

About Us


Eprowriters.com, and its afilliate blog Eprowriters.net, is a custom essay writing service that has been providing academic support with great success for more than five years. We are constantly updating our objectives in order to improve the quality of service we deliver and increase client satisfaction. We’ve progressed to an original concept as a result of our success.