BCO112 Marketing Management: Written Summative Assignment  

This assessment is a written submission exam and will be released in week 3 of the course.

Students are required to answer the following questions using examples to illustrate their point.

• Describe the role of marketing research plays in marketing.
• How consumers make purchasing decisions in B2B and B2C
• Describe how business markets are segmented
• What is the marketing Mix?
• Describe the Order-Shipping-Billing Cycle and the sales reporting system.

The assignment should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform.

Formalities:

• Word: Word count: 1000-1500 words.
• Cover, Table of Contents, References and Appendix are excluded of the total word count. o Font: Arial, size 12
• Text alignment: Justified
• The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week 4 – Via Moodle (Turnitin). Submission deadline Sunday 20^th June 2021 at 23:59 CEST

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

Outcome 1: Understanding macro and micro economic analysis

Outcome 2: Understanding the market trends and the competitors.

Outcome 3: Understanding customer needs and value proposition match

Outcome 4: Understanding the competitive advantage