Classic Persuasive Essay Using Persuasive Purpose

Classic Persuasive Essay Using Persuasive Purpose

Classic Persuasive Essay Using Persuasive Purpose

Persuasive Purpose Writing

Key points on persuasive writing, some from the book, others I’ve added.

When identifying a piece of writing as having a persuasive purpose the following characteristics can be found and identified:

Use of Appeals:

  • Personal Appeal – the writer presents himself or herself as having credibility on the subject through education, training, personal experience, etc.
  • Emotional Appeal – the writer arouses in the reader emotions such as sympathy , anger, etc.
  • Rational Appeal – use of facts and logic. Study book carefully on Logical Structures (page 79). Whenever you see the writer using facts, numbers, statistics, research, etc. it indicates rational appeal.
  • Stylistic Appeal – Usually this is closely related to the emotional appeal. It employs literary techniques such as storytelling, imagery, etc. Satire can be an effective stylistic technique. To see a classic persuasive essay using satire Google “A Modest Proposal,” by Jonathan Swift. It should come up easily. He turns all the appeals upside down in his satire.

You will always find some or all appeals in persuasive writing. Two other characteristics are also common.

READ this!


Write a 2 – 3 page persuasive paper arguing for (or against) free tuition at community colleges. You will use personal appeal based on your experience and/or those of your friends and classmates. You will use rational appeal giving logical reasons and some basic facts. You may not need to look things up. You have some information based on ACC tuition and other expenses. Remember that this should not focus on personal need but on the greater good. Your paper should include a rebuttal (imagine the argument against) and a call to action. Hint: If you are arguing for free tuition the most likely argument against it is that taxpayers should not have to pay for something that only benefits an individual. How would a rebuttal suggest that society at large also benefits?