Common Themes Defining Newsworthiness Public Rela
3 assignments first one is
15 slides and 2 to 3 pages
Managing a Crisis
Crisis
management and crisis communications are specialized business
disciplines. In times of crisis, companies can act in a number of ways;
from ignoring the situation and hoping it passes in the next news cycle
to aggressively defending itself after the fact. Smart companies have
plans that can be used in any crisis situation.
Using the company
developed in the Unit 4 Individual Project, select a crisis that
negatively affects the business from a legal or image standpoint.
Develop a series of scenario statements that you write ahead of time
that you will present to the management and legal departments so that
they may be used swiftly in a time of crisis.
Presentation Script
Create
a script to accompany the presentation. It should include background on
the crisis, how the situation will be handled, and the rationale for
the scenario statements.
This part of the Individual Project should be at least 2–3 pages (single-spaced).
PowerPoint Presentation
Create
a professional PowerPoint presentation. You will be assessed on the
design of the presentation, including colors, backgrounds,
professionalism, font, and graphics. Optional content includes sound,
videos, and animation.
This part of the Individual Project should be at least 15 slides. Two files that include the following will need to be uploaded:
Please submit your assignment as a Word document in APA format using the attached TEMPLATE.
Notice that the grading criteria components match up with the headings
provided in the template. Do not change the font, page breaks, or
margins. Using the template without deleting the headings ensures that
you cover each segment of the assignment.
Assignment 2 8 to 10 pages
Event Planning
MPR
events are all around us. They can be large, small, formal, or informal
and can often include more than one organization. Using the company
that you further developed in the Unit 3 Individual Project, plan an
event that will be a good fit for it.
Part 1: Creating an Event
Part 1 of the Individual Project should be 3 pages in length.
Part 2: Notifying Connectors
Part 2 of the Individual Project should be 2 pages in length.
Your
assignment should contain a cover page, an abstract page, and a
reference page in addition to the body. The body of the paper should be 5
pages, starting with a brief 1-paragraph introduction and ending with a
short conclusion. The entire submission will be 8–10 pages in length.
Assignment 3 8 to 10 pages
Pitching the Story
MPR
professionals need to persuade connectors to use their message. It must
be positioned as newsworthy. Common themes defining newsworthiness
often include the following:
Part 1: Pre-Pitch
Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:
Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.
Part 2: Writing an Effective Pitch Letter
Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.
Part 3: Follow-up and Other Considerations
Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.
Your
assignment should contain a cover page, an abstract page, and a
reference page in addition to the body. The body of the paper should be 5
pages, starting with a brief 1-paragraph introduction and ending with a
short conclusion. The entire submission will be 8–10 pages in length.
Please submit your assignment as a Word document in APA format using the attached TEMPLATE.
Notice
that the grading criteria components match up with the headings
provided in the template. Do NOT change the font, page breaks, or
margins. Using the template without deleting the headings ensures that
you cover each segment of the assignment.