Deceptive Marketing Practices Increase Carlos Alb

Deceptive Marketing Practices Increase Carlos Alb

Deceptive Marketing Practices Increase Carlos Alb

Week 8

Reply

Risk Management in Healthcare APA Style Reply

How can false or deceptive marketing practices increase risk within a long-term care facility? What can a risk management team implement to reduce associated risks within this type of healthcare facility? Reply to each Peer about their post.

How can false or deceptive marketing practices increase risk within a long-term care facility? What can a risk management team implement to reduce associated risks within this type of healthcare facility? Reply to Teacher ( Teacher responded this to my post and posed the following questions):

hello,

Very nice job on your final discussion regarding marketing in a long-term-care facility. It is interesting when facilities such as long-term-care are creating marketing materials. As a former Compliance Officer, my integrated health system had a long-term-care facility, and there were many times when I would go over the materials that they wanted to use. We had our own Marketing Department that worked with this facility; however, sometimes they would make up their own brochures or pamphlets and try and circumvent the system by bypassing my department as well as marketing. What type of education would you provide for this department to ensure that their materials went through the proper channels prior to going out to the public?

In addition, you mentioned “false or deceptive marketing practices to gain a competitive edge over other firms in attracting potential customers.” False claims could be a huge loss to the facility, and the entire organization if the long-term-care facility is part of an integrated health system. With that being said, how can we avoid these types of issues from a risk management standpoint? Take a look at the graphic above as it should give you some help.

Lastly, here is a video regarding a systems approach. Please review and let me know your thoughts.

RISK MANAGEMENT & MARKETING

Thank you,

Professor Susan

How can false or deceptive marketing practices increase risk within a long-term care facility? What can a risk management team implement to reduce associated risks within this type of healthcare facility? Reply Kendel:

Hey Class!

Whoooo Who! We made it! Another term completed in a pandemic!

This week we are looking at false advertising in the medical field and its effect on the risk factor for a facility. When you look at the bigger pictures this whole idea relates to ethics. The concept of ethics is important to the medical field because it is one of the main focuses of not only a medical facility as a whole but on a smaller scale a priority to the compliance officer. According to HIPAA marketing is “an arrangement between a covered entity and any other entity whereby the covered discloses protected health information to the other entity in exchange for direct or indirect remuneration for the other entity or its affiliate to make a communication about its own product or service that encourages recipients of the communication to purchase or use that product or service” (Secretary, 2012, p. 2). HIPAA also breaks down what marketing is not:

  • Communication describing a health-related product or services that is provided by the covered entity.
  • Communication about treatment of an individual.
  • A communication for a case management or care coordination for an individual.

With that in mind, false advertisement for a facility increases the risk for that facility because what is offered and what is promoted must be in line so that the facility is not reliable. A proofing process or team set in place to go over things because they are sent out to the public will be beneficial for ensuring the integrity of a facilities marketing tactics.

Kavaler, F., & Alexander, R. S. (2014). Risk management in healthcare institutions: Limiting

liability and enhancing care (3rd ed.). Jones & Bartlett Learning.

Secretary, H. H. S. O. of the, & (OCR), O. for C. R. (2013, July 26). Marketing. HHS.gov. https://www.hhs.gov/hipaa/for-professionals/privacy/guidance/marketing/index.html?language=es.