Feedback Clearly Addresses Specific Entrepreneurs
Students assignment rubric:
The purpose of this assignment is to pull together what you have learned about a problem and the people who experience the problem, and demonstrate your empathy for the PROCESSES AND PAIN they experience with alternative solutions. Great processes may elicit delight. Terrible processes likely elicit frustration. Opportunity lives at the intersection of problems, people, and pain! Understanding your customers’ journey with current alternatives may reveal windows of opportunity where you can make things better.
You must complete both pages of the customer journey template provided below. You must use observation, experiences, and (at your own risk) imagination to describe what your customer persona experiences with a particular solution (the one you think they’d be most likely to use) when faced with a particular situation (i.e., jobs-to-be-done in some setting). You must do this for five phases of their journey – when they first became AWARE of their alternative, how they ASSESS the quality/helpfulness of the alternative (is it easy/hard to evaluate and choose), how they make a PURCHASE, what the USE EXPERIENCE is like, and what the POST USE experience is like. On the second page you must characterize how these experiences make your customer persona feel, and describe why poor processes are not better and how you might improve things to make those processes delightful.
This is a relatively complex assignment because it is multi-faceted. Let me offer a few important tips:
This assignment rubric:
Entrepreneurs love spending time together networking and supporting each others success. This assignment invites you to support our learning community and the success or your peers by asking you to provide thoughtful developmental feedback on four Customer Journey descriptions that have been assigned to you.
Here are some suggestions for the kinds of issues you might address:
PLEASE PROVIDE AT LEAST TWO CONCISE SUGGESTIONS (2-3 sentences each, 4-6 sentences total) THAT INCLUDE SPECIFIC REFERENCE TO STATEMENTS FROM THEIR WRITTEN RESPONSES . You will submit your feedback to your peers in Webcourses, AND submit copies of all of your Peer Feedback responses in a Word document to this assignment. Here are the criteria we will use to grade your feedback:
You can write all comments in 1 word document (4-6 sentences comment for each powerpoint assignment)+ put notes for the grading regarding the attached rubric by each comment