Fundraising Plan Outline Management Question

Fundraising Plan Outline Management Question

Fundraising Plan Outline Management Question

  • This paper needs to be about the Boys and Girls Club of America. The funderaiser you choose should be for the boys and girls club of America.
  • Use the outline linked below to complete this assignment
  • Paper should be approximately 9 pages in length (it is okay if your paper exceeds the page limit), 12-point font, 1-inch margins, single-spaced. Include a reference page at the end.
  • Submit your completed assignment via Canvas as a Word Document (other formats will not be accepted)

The fundraising plan assignment is designed to help you gain practical experience in the world of nonprofit fundraising events and campaigns. You have already selected a nonprofit to focus on this semester, and now you will put your skills to work by planning a fundraising event or campaign for this organization. Your event/campaign cannot be something the nonprofit has done in the past, and it also cannot be considered an “easy” fundraiser (see Chapter 6 in your course textbook for ideas categorized as “easy”). You may use a past fundraiser to get ideas, but your project needs to be unique. You may choose to plan an event or an online giving campaign, launch a corporate partnership, combine multiple strategies into one event, or choose something completely new and different. Your project must include a volunteer component and a marketing plan.

Your project will be completed in segments and an outline has been provided for you (see the “Fundraising Plan outline” Word document linked below). You do not need to write your answers in essay form, but you should use coherent, complete sentences and bulleted lists so I can understand your ideas. Please try to stay within the space provided, but know you will not be penalized if you exceed the page limit. Read each section carefully and make sure your plan addresses the required information. If you have questions on whether your fundraising idea is appropriate, please let me know.

This project ties together everything we have covered in Modules 1-10. Your textbook and supplemental readings are great sources of information as you develop your fundraising ideas and gather information to complete the fundraising plan outline. You do not need to cite these readings within your paper, as I expect you will be pulling lots of information from them. If you take information or ideas from external sources, please cite them and include a reference page. Your grade will be a direct reflection of your comprehension of course readings and ability to apply them to the real world.

Tips

  • This assignment is meant to mimic the actual plan you would create if you were developing a fundraiser. Therefore, it does not need to read like an essay paper. Feel free to incorporate charts, tables, etc. as needed. You can use conversational language and bulleted lists, but make sure I can understand the points you are trying to get across. I also expect you to spell-check everything and use proper grammar!
  • If you have questions or ideas and would like feedback from others, please use the Course Q&A Discussionfor this purpose. Please help students with ideas and tips where you can.
  • Submit your completed fundraising plan, as a Word Document, by 11:59 pm on Saturday, November 6.Happy planning! I am looking forward to reviewing your fundraising plans.

Rubric

Assignment #3 Scoring Rubric

Assignment #3 Scoring Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeIntroductionAn introduction is included that gives an overview of the nonprofit’s mission, services, staff, budget, funding sources, and previous fundraising events.

10 pts

This criterion is linked to a Learning OutcomeGoals & ObjectivesStudent discusses fundraising goals and (3) objectives using MAPS criteria. A strong needs/problem statement is included.

15 pts

This criterion is linked to a Learning OutcomeFundraising IdeaThe fundraising idea is thoroughly described. An explanation as to why the fundraiser is proposed is included, as well as information on how it will be executed. The fundraising idea is imaginative yet appropriate.

15 pts

This criterion is linked to a Learning OutcomeFundraising TeamA detailed overview of the fundraising team is given. Discussion includes who will participate, specific roles and duties, and ideas for maintaining motivation.

15 pts

This criterion is linked to a Learning OutcomeVolunteersThe role of volunteers is given thoughtful consideration. A discussion on recruiting, retaining, and motivating them is included, as well as a volunteer job description.

15 pts

This criterion is linked to a Learning OutcomeTarget AudienceThe target audience is clearly identified. Student pays attention to the rationale behind the target audience’s donation behaviors. A discussion is included on what asking style will be used to solicit donations from the target audience.

15 pts

This criterion is linked to a Learning OutcomeMarketing & CommunicationA robust discussion of marketing and communications is included. The student selects (3) appropriate marketing techniques and explains how and why they will be implemented. Information on key messages and marketing strategy is also given.

15 pts

This criterion is linked to a Learning OutcomeBudgetAn overview of the budget is included, as well as the overall revenue goal. Student breaks down the revenue goal into a list of how much each donor will contribute.

15 pts

This criterion is linked to a Learning OutcomeTimelineA thoughtful and appropriate timeline is included that covers the major tasks to be completed throughout the fundraising planning process.

15 pts

This criterion is linked to a Learning OutcomeGeneralStudent adheres to paper guidelines (length, formatting, submitted on time)

5 pts

This criterion is linked to a Learning OutcomeOverallStudent’s project displays a firm grasp of course readings and discussions, and important concepts from class are included throughout the project (i.e., it is evident student has completed assigned readings and can apply concepts to a real-world scenario).

15 pts

Total Points: 150