Last updated on September 27th, 2023 at 05:53 am

There are 3 Integrated Marketing (IMC) Logs in total;

• You will select one company, and 3 examples in total – one example per IMC log. The final IMC log also includes a total analysis of the 3 examples.
• Aim to collect a range of different IMC tools & a range of different media channels.
• ‘IMC tools’ include advertising, direct marketing, interactive and digital marketing, sales promotion, public relations, sponsorship, personal selling, etc.
• ‘Media’ include TV, radio, newspapers, magazines, cinema, out-of-home, online/internet, social media, mobile media, etc.

FURTHER INSTRUCTIONS

• EACH EXAMPLE PER LOG SHOULD FOLLOW THIS STRUCTURE:
  Provide a brief description of

(a) the actual marketing communication itself

(b) the media channel used

• Analysis: Next, analyse the example from your perspective as a consumer.
• Base your analysis on material covered in lectures, class discussions, and your own  reading.
• Make sure that you name the concept/principle you use.

LOG 3 requires a discussion of the connections between these 3 IMC.

Finally, from your perspective and experience as a consumer, comment on the message integration of these 3 examples of marketing communication.

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