Develop a comprehensive pitch proposal for potential investors for your new small business, including the presentation itself (10-15 slides, with narration) and accompanying documentation. Research and be prepared to provide the answers to all foreseen questions that such investors might reasonably have before helping to fund your small business.

While an actual business pitch can be quite brief (depending on the context of the pitch, it could be anywhere from an “elevator pitch” of 30 seconds to 30 minutes or more), your pitch should have the basic documentation that an interested investor might call upon you to answer. The pitch documentation should include the following:

• An executive summary
• A description of your company and product or service and industry
• The macroeconomic environment
• The context of the marketplace
• Basic financials
• Appendices with supporting documentation (as appropriate)

For the presentation, prepare a 10- to 15-slide presentation with voice narration, as if you were addressing a potential investor. If you do not have access to a microphone, you may write out your narration as a script and submit as an accompanying Word document; or find an alternative way of presenting the narration, depending on the program. For instance, PowerPoint has the option to add notes at the bottom of each slide. Be sure to designate clearly which slide the narration accompanies.

• If you do not have access to PowerPoint, you may use a program like Google, SlideRocket, Prezi or other software to create your presentation. Either embed voice narration in your presentation or follow the same directions above for a written script and submit it separately. Familiarize yourself with the program you choose early on in the process.
• You are being graded on the thoroughness of your presentation, its usefulness as a pitch tool, understanding of the concepts presented in this course, and writing style and mechanics.

Your accompanying pitch documentation must:

• Be a minimum of six pages in length, not including cover and reference pages.
• Be formatted according to the CSU-Global Guide to Writing and APA Requirements. (Links to an external site.)
• Cite a minimum of five to seven sources–five of which should be academic peer-reviewed scholarly sources–in addition to your textbook. The CSU-Global Library is a great place to find your resources.