Least Two Viable References Synders Software Inc
You read and practiced with some concepts concerning cultural
considerations in writing for a diverse audience prior to this
Assignment. The letter package Assignment provides you with an
opportunity to practice corresponding with an international audience.
The Letter Package Assignment Scenario
Your Assignment involves a combination of research and writing. You
are the marketing director for Snyder Software based in your hometown
and your company is considering overseas markets for the company’s
language translation software. Your boss Anne Snyder has asked you to
research potential overseas markets, research effective communication
strategies in your proposed country, summarize your research and results
in a memo to her, and finally draft a letter to a potential distributor
in the country you have identified as a viable market.
You will choose a country that you believe will be a good overseas
market for your company’s language translation software (you may choose
any country that is of interest to you). Your international research
begins with learning about the country, how business writing is
conducted, and what expectations are for correspondence with a potential
distributor in that country.
Part I – Memo Scenario:
Anne Snyder, President of Snyder Software, has asked you to research
overseas markets for the language translation software program the
company produces. She wants you to choose a viable country for
distributing the product, explain why it is a viable country, and the
best ways to communicate with business professionals in the country you
selected. She wants you to draft a letter to a prospective distributor
in that country for her review.
Snyder has asked you to present your research in an organized,
focused memo to her. She has asked that you clearly outline the research
you conducted, the sources you reviewed, the information you gathered,
and the criteria needed to correspond effectively with the overseas
market – what business writing etiquette is specific to the country you
chose? How are those business writing expectations addressed in your
The memo to Snyder should be 350–500 words. The memo should include at least two viable references using APA format and citation style. Put your references on their own page following your memo to Snyder.
just pretending you are working at Synder’s software when you write a memo
Part II – Letter Scenario
Part 2: Prepare a letter of introduction to send to a
fictitious distributor within the country you researched introducing
yourself, your company, your product, your interest in working with
them, and why they should be interested in distributing your product.
You will make up the name of the distributor and the contact person.
Make certain your letter meets the cultural expectations of the country
you selected based on your research. Research letter writing format
expectations in your country of choice – business practices vary, so do
In your draft letter to the prospective distributor:
Your letter package submission (memo, references, and draft letter)
will demonstrate your ability to research, summarize that research,
document the research (remember your APA citations and referencing from
the Discussion), and prepare additional documents based on information
gathered and cultural literacy.
Submit the letter package as a single Word file, just as you would
attach the file to your company president in business. Your letter
package will include the memo to Snyder, your list of references cited
in the memo, and the requested draft of the letter. Remember to check
your punctuation, spelling, and grammar before submission to the
Access the rubric
International Business Etiquette, Manners, & Culture. Retrieved from http://www.international-business-etiquette.com/
Please see attached rubic