Marketing Assignment: Brands Messages [Nissan Sentra].
Write a PPT (6 page maximum) in which you address the following:
- Who is the primary target customer for this brand now? Going beyond demographics how would you describe a typical person in this target group?
- How is the car positioned? Include a positioning statement using the format presented in class.
- What is the purpose of the tv ad and the website in achieving the marketing objectives?
- What are the top two messages that are communicated on these media?
- Identify one additional marketing medium that you think the brand should use. Describe why it should be used and what purpose it should serve in the marketing program.
- Create a succinct powerpoint in which you address the assignment questions. You may add additional research, data or references
- 6 pages maximum
- Use declarative headlines and charts/graphs as needed
- Due: January 14 at 11:59 pm ET (NYC) Grading:15 points total
- 10 Points: Complete
- 9-10 All topics covered completely. Demonstrates understanding of key concepts. Good and thorough insights.
- 7-8 Missing some topic(s). Fewer insights. Fewer references to course concepts.
- <7 Significant elements mission
- 5 Points: Presentation