Marketing Assignment: Brands Messages [Nissan Sentra]. 

Write a PPT (6 page maximum) in which you address the following:

• Who is the primary target customer for this brand now? Going beyond demographics how would you describe a typical person in this target group?
• How is the car positioned? Include a positioning statement using the format presented in class.
• What is the purpose of the tv ad and the website in achieving the marketing objectives?
• What are the top two messages that are communicated on these media?
• Identify one additional marketing medium that you think the brand should use. Describe why it should be used and what purpose it should serve in the marketing program.

Deliverables: 

• Create a succinct powerpoint in which you address the assignment questions. You may add additional research, data or references
• 6 pages maximum
• Use declarative headlines and charts/graphs as needed
• Due: January 14 at 11:59 pm ET (NYC) Grading:15 points total
• 10 Points: Complete
• 9-10 All topics covered completely. Demonstrates understanding of key concepts. Good and thorough insights.
• 7-8 Missing some topic(s). Fewer insights. Fewer references to course concepts.
• <7 Significant elements mission
• 5 Points: Presentation