Marketing can be described as “the art and science of getting people to spend their money on your product rather than the competitors.”
- Which one of the Ps gets you to purchase – a great price?
- Superior product no matter the cost? Or
- are you influenced by an excellent promotion?
Give an example of a product and why you bought it. Be specific in referring to the 4 Ps in your post and include which of the Ps is less relevant to you as well. Don’t forget that the Ps often are interrelated – there may be more than one P that influences your decision to purchase a product.
- Of the 4 Ps of the Marketing Mix (Product, Price, Place, or Promotion), which P had the greatest influence on your most recent purchase? Provide a specific example and state why you bought it.
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