Personal Logo Design Part Week 4 Assignment Pers

Personal Logo Design Part Week 4 Assignment Pers

Personal Logo Design Part Week 4 Assignment Pers

Week 4 Assignment – Personal Logo Design Part 2

Learning Objectives Covered:

  1. Analyze the role of color in differentiating logo design and corporate identities

Background

DES242_Assignment4.jpg

Because people have an immediate, emotional response to any given
color, color is one of the most important elements to consider in logo
design. A company who wants to present a fresh, positive, upbeat
personality would most likely never settle for an all gray and brown
color scheme for their logo. Conversely, a company who wants to present a
stable, professional, responsible, personality would most likely never
embrace a color scheme featuring bubble gum pinks, neon yellows, and
acid greens. Personality is reinforced or undermined by color thus it is
vital when designing to consider not only color relationships within a
logo but larger cultural color representations.

Prompt

Project Overview
Last week you worked on the
preliminary sketches and black and white computer versions of your
personal logo design project. Coming into this week you should have
three refined computer versions of your redesigned logo executed in
black and white. After receiving feedback, this week you will finalize
the logo direction you feel is most appropriate and create a logo sheet
showcasing its appearance in a variety of sizes and situations.

Week 4 Project
After receiving feedback on your
Week 3 submission, refine the logo direction that you feel is most
appropriate. Consider how you can best maintain message consistency
within a typeface, color, and overall logo composition. In addition,
create and implement a color scheme for your logo that uses at least two
colors (in addition to black and white).

Assignment Instructions:

  1. Once you have completed your logo, create a logo usage guide for your single chosen logo that includes the following elements:
    1. A title bar with your name and your business name (if applicable)
    2. Logo in black and white (do not use any tints or less than 100% opacity of black)
    3. Logo in grayscale (this is often an equivalent value of the colors
      it represents e.g. yellow is often represented at 10-15% gray, red is
      often represented at 80-85% gray)
    4. Color swatches and key showing CMYK callouts
    5. Color swatches and key showing RGB and hex-code callouts
    6. Color logo shown in the following sizes: 1”, 3”, 6”
    7. Black and white logo shown in the following sizes: 1”, 3”, 6”
    8. Color and black and white logo showing on a dark background
    9. Logo with safe zone outlined
    10. Typography overview for type used (if applicable)
  2. In InDesign, lay out these elements in a cohesive well-organized manner

Submission Instructions:

  1. Export your document as a multi-page PDF
  2. Name your file: DES242_Assignment4_FirstLast.pdf and submit for grading