Please Devote One Powerpoint Levis Company Advert

Please Devote One Powerpoint Levis Company Advert

Please Devote One Powerpoint Levis Company Advert

I have a group presentation and my part is to

  • (Create an advertising campaign for your blue jeans brand (also discuss how this will be integrated with the other elements of IMC, as well as the media selection). You should include the print advertisement that you created and then discuss other forms of advertisement that can supplement it. You can provide slogans, sketches or images that are part of the campaign or visuals. Think about your group as an agency pitching the campaign to a client!)

In my opinion, consider social media influencers and The wording in the poster “look good feel better”

Here is the whole presentation guideness

Only do my part which is #6
PART 1: Explain your blue jeans brand.

Please devote one PowerPoint slide to each of the bullet points below:

  • Introduce the blue jeans brand that you selected or created. Explain why you selected it. What are they selling?
  • Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix.
  • Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective? Give examples?

PART 2: CREATE THE ADVERTISING CAMPAIGN FOR YOUR BLUE JEANS

The following steps can be completed in 3-5 PowerPoint slides.

This is where your agency steps in!

  • Research the (potential) target customers, the business environment and various trends impacting the marketplace for your jeans brand. Based on your research, do you believe that this brand should be re-positioned? Target a slightly different market segment? Use a different type of media to reach their target audience?
  • Create an advertising campaign for your blue jeans brand (also discuss how this will be integrated with the other elements of IMC, as well as the media selection). You should include the print advertisement that you created and then discuss other forms of advertisement that can supplement it. You can provide slogans, sketches or images that are part of the campaign or visuals. Think about your group as an agency pitching the campaign to a client!
  • Explain they rationale and reasoning for your campaign, as well as your creative process.