Public Relations Professional Whose Sdsu Nonprofi
In the field of public relations, professionals have to continually balance personal ethics, professional ethics, and situational need in order to resolve ethical questions and quandaries. The purpose of this essay is to ask you to articulate your ethical perspective and then apply that to either a nonprofit or corporate context.
For both options, your paper should be 3-4 pages in length (excluding cover page and references) and formatted according to the CSU Global Writing Center (Links to an external site.). Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic or professional references beyond the textbook. Review the grading rubric to see how you will be graded for this assignment.
Your essay should be a coherent and well-developed essay focusing on the relationships between personal and professional ethics in the nonprofit sector. This essay will have two sections that need to be connected in the paper’s overall thesis and your discussion/conclusions.
Section 1: Your Personal Ethics
In no more than one page, articulate your personal ethics statement. This should summarize your overall ethical worldview, its foundations, and ethical boundaries in a professional context, all of which you believe are important.
Section 2: Ethical Case—Care4All
Imagine that you are working as a public relations professional whose primary responsibility is developing corporate and large donations for a nonprofit organization, Care4All, that delivers healthcare to people in your community who cannot otherwise afford it. Your organization relies primarily on donations and corporate partnerships in order to provide for its patients. One of the challenges of large corporate donors is that they often expect a ‘quid pro quo’ for donations—such as a substantial amount of free advertising or even, in one donor’s case, asking for their sister to be hired as a nurse (she was a fully qualified nurse).
Last year the fundraising objectives were not met, with the charity raising only 97% of its targeted goal for fundraising. You are tasked with ensuring that the fundraising objectives are met for this year. Many ideas have been offered such as more event fundraising, small donor fundraising, and fees for services based on income.
You have been tasked to develop a sketch of an initial strategic plan for the next year identifying key needs/problems, measurable objectives, critical stakeholders to engage, and to develop a specific set of ethical principles guiding the strategic plan. This plan need only sketch out the key principles to be considered by the team, but it needs to be delivered quickly, so it should focus on core principles, objectives, and recommendations with strong support. It is important that you tie in personal and professional ethical considerations to your analysis of the case and recommendations.