Real Life Fsm 4160 Foodservice Beverage Strate
This operational case study focuses on Ruth’s Hospitality and a SWOT analysis completed on the company by Marketline in 2018. The case study provides a positive example of SWOT and allows each student an opportunity to review and analyze a “real life” SWOT application. Each student will practice applying and analyzing SWOT as a strategic planning tool. A second purpose is to facilitate use of SWOT data to inform managerial recommendations. Consider this a practice assignment prior to completing your term project.
There are four parts to the assignment. Each part requires an analysis and development of answers to several questions. Answers are presented in narrative form. Use this as a guide when completing the assignment.
Part 1 Introduction – (1/2 page) use this section to introduce the case and the organization.
Part 2 Application of Foodservice Concepts – (1/2 page) use this section to provide an overview and summary of the organization and its place in the foodservice industry.
Part 3 Application of Managerial Skills – (1 or 2 pages) use this section to review the previously completed SWOT analysis provided in the case study materials:
Part 4 Application of Values – (1 page) use this section to assess the organizations performance in alignment with mission and values and your recommendations for improving performance.