2.5 Assignment: Rhetorical Analysis Essay Draft

Purpose

The purpose of this assignment is enable you to formulate into writing your analysis of visual representations of ethos, pathos and logos, and how these rhetorical appeals are used to persuade. Refer to the Overview of the Rhetorical Analysis Essay for specific details on the content of each paragraph.

Topic

Using an advertisement or commercial of your choice, analyze the advertiser’s use of ethos, pathos and logos while taking into consideration the advertiser’s intended audience. All three rhetorical appeals must be present in the advertisement/commercial.

Instructions

1. 1. Develop an effective rhetorical analysis essay (750-1000 words) about the advertisement/commercial you chose.
   2. Format your paper according to MLA style (Links to an external site.).
   3. Attach the image from the ad or embed the video above the title of your essay.
   4. Write an interesting title that captures the interest of your reader and focuses your essay.
   5. Begin with a strong introduction that engages your reader and provides a clear thesis at the end of the introduction.
   6. Write one paragraph that discusses the intended audience.
   7. Write three support paragraphs, one for each rhetorical appeal (ethos, pathos, and logos). Include relevant concrete examples from the ad and discuss whether the appeals are used effectively.
   8. End with a strong conclusion that discusses the overall effect of the ad with regard to ethos, pathos, and logos. Restate your thesis in a different wording and sum up what the reader should take away from the essay.
   9. Use in-text citations as needed.
   10. Add an MLA formatted Works Cited as a separate page at the end of the essay. Use these resources to format MLA citations.
       • How to cite an advertisement (Links to an external site.)
       • How to cite a video commercial (Links to an external site.) (follow the example for a YouTube video)
   11. Proofread your essay. Check for clear content and accurate sentence mechanics.
   12. Save your rough draft as a Word or Google doc and submit it as a file upload.

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2. 2.6 Peer Review: Rhetorical Analysis Essay Rough Draft
   

   Purpose

   In order to create a learning community and help each other become better writers, you will participate in reading and commenting on each’s other’s writing.

   Instructions

   1. Open the peer review assignment by going to the 2.5 Assignment: Rhetorical Analysis Essay Draft and click on the name of one of the assigned peers whose work you will review.
      • Read your classmate’s draft. You can view the essay by clicking on “View Feedback,” or you can download the draft by clicking on the name of your classmate’s file.
      • Refer to the “How do I submit a peer review to an assignment? (Links to an external site.)” tutorial as needed.
   2. You will NOT use a rubric to review each essay. Rather, you will write constructive and substantive comments in a Word Doc or Google Doc.
      • Please think about three revisions you would suggest to the writer to strengthen the paper. A few aspects you may consider include the following:
        • Content, such as a strong thesis statement, adequate development of ideas, correct focus on ethos, pathos, logos;
        • Organization, such as topic sentences, transitional words and phrases;
        • MLA formatting, paraphrasing, quoting, and incorporating resources ethically and correctly;
        • Grammar, punctuation, and style (in general).
   3. Open a Word document or Google Doc. State your three suggestions for revision, referring to examples from the paper under review to illustrate your suggestions. Your peer review should be three solid paragraphs, each one making a suggestion for revision with a few examples from your peer’s paper to illustrate.
   4. Submit your Peer Review twice:
      • FIRST To your classmate by returning to the 2.5 Assignment: Rhetorical Analysis Essay Draft assignment and select the classmate’s work you reviewed.
        • Make a general comment about your peer’s essay in the “Add a Comment” box.
          • Note: You must make a comment to enable your classmate to see your feedback.
        • Click on “Attach File” and upload your document to send the feedback to your classmate.
        • Refer to the “How do I submit a peer review to an assignment? (Links to an external site.)” tutorial as needed.
        • Note: You will not be able to see the feedback you leave for your classmate. As long as you make a comment and attach your file, your classmate will see your feedback.
      • SECOND To your instructor by submitting your Peer Review document to this 2.6 assignment.
        • Your instructor will review your recommendation and assign a grade based on how well you met the criteria described above.
   5. Repeat this process for each peer review you are assigned.

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   2.7 Assignment: Final Draft of Rhetorical Analysis Essay

   PURPOSE

   This assignment requires you to use all of the skills you have been developing to analyze visual representations of rhetorical appeals, follow a process for writing, and use/cite sources properly.

   INSTRUCTIONS

   1. Return to the Peer Review of your Rhetorical Analysis Essay Rough Draft and review the comments of your peers.
   2. Using the feedback you received from your classmates, revise and edit your essay.
   3. Your paper must include the following criteria:
      • A strong and relevant introduction;
      • A strong thesis statement;
      • Well-developed body paragraphs that contain topic sentences which refer back to the thesis and provide supporting details from your analysis.
      • Strong organizational structure with clear transitional sentences;
      • A conclusion that reemphasizes the thesis statement;
      • A Works Cited page in MLA format;
      • General MLA guidelines (including an appropriate heading and page numbering).
   4. Save your final draft as a Word or Google doc and submit it as a file upload to the final draft link.

   GRADING

   The assignment is worth 100 points.

   Rubric

   Rhetorical Analysis Essay

   Rhetorical Analysis Essay

   Criteria	Ratings	Pts
   This criterion is linked to a Learning OutcomeFormatting	10 to >9.0 pts Proficient Contains all MLA formatting: Heading, Title, Page numbers, Font, Margins, Double spacing, Indentation 9 to >7.0 pts Competent One or two errors with MLA formatting: Heading, Title, Page numbers, Font, Margins, Double spacing, Indentation 7 to >0 pts Novice Three or more errors with MLA formatting: Heading, Title, Page numbers, Font, Margins, Double spacing, Indentation	10 pts
   This criterion is linked to a Learning OutcomeOrganization	10 to >9.0 pts Proficient Focused support paragraphs that contain topic sentences which refer back to the thesis. 9 to >7.0 pts Competent Most support paragraphs are focused and contain topic sentences which refer back to the thesis. 7 to >0 pts Novice Many support paragraphs lack focus and are missing topic sentences which refer back to the thesis.	10 pts
   This criterion is linked to a Learning OutcomeThesis	10 to >9.0 pts Proficient The thesis is arguable, is well-developed and clearly identifies if the advertisement is persuasive to the audience. 9 to >7.0 pts Competent The thesis is arguable, is mostly well-developed and may indicate how persuasive the advertisement is to the audience. 7 to >0 pts Novice The thesis is unclear, missing , not arguable or does not identify how persuasive the advertisement is to the audience.	10 pts
   This criterion is linked to a Learning OutcomeContent	50 to >45.0 pts Proficient Main points are well-developed with relevant supporting details and a thorough analysis of the usage and effectiveness of rhetorical appeals and target audience. 45 to >30.0 pts Competent Main points are developed with adequate supporting details/examples/evidence but may lack some discussion of audience and/or rhetorical appeals. 30 to >0 pts Novice Main points are not well-developed and lack adequate supporting details/examples/evidence about the audience and rhetorical appeals.	50 pts
   This criterion is linked to a Learning OutcomeDocumentation	10 to >9.0 pts Proficient All cited works and quotations are done in the correct format with no errors and are smoothly integrated into the text. Works Cited is formatted correctly and contains an MLA formatted citation for the advertisement. 9 to >7.0 pts Competent Most cited works and quotations are done in the correct format and most are integrated into the text. Works Cited is mostly formatted correctly and contains a citation for the advertisement. 7 to >0 pts Novice Many cited works and quotations are done incorrectly, are missing, or are not integrated into the text. Works Cited page is not formatted correctly and/or does not contain the advertisement citation.	10 pts
   This criterion is linked to a Learning OutcomeGrammar/Mechanics	10 to >9.0 pts Proficient Few to no errors in grammar/mechanics. 9 to >7.0 pts Competent Some errors in grammar/mechanics. 7 to >0 pts Novice Many errors in grammar/mechanics.	10 pts
   Total Points: 100