Instructions

For this assignment, you will define the research objectives and develop the
research questions and hypotheses to set the stage for the Sun Coast
Remediation research project.

You will utilize the attached template to complete the Unit II assignment.

Be sure to include the following sections in your submission, and remember
to use APA-formatted section headings and subheadings.

• Introduction
• Research problems
• Research objectives: Refer to the Introduction and Statement of
  Problems sections provided in the Unit II Assignment Template
  to make explicit statements as to the objectives of this
  study. For example, “One objective of this research study
  is to determine the direction (either positive or
  negative) and the strength of relationships between ABC
  Company’s various consumer promotions and sales revenue.
  This objective is intended to determine which promotions
  may be more effective and strategically important.”
  Research objectives should be discussed for each problem
  identified.
• Research questions and hypotheses: Provide research questions and
  null and alternative hypotheses that align with the
  research objectives and problems. For example:
  • RQ1: What is the relationship between Promotion 1 and
    sales revenue?
• Ho1 (null hypothesis): There is no
  statistically significant
  correlation between Promotion 1
  (independent variable) and sales revenue
  (dependent variable).
• Ha1 (alternative hypothesis): There is a
  statistically significant
  correlation between Promotion 1 and
  sales revenue.
• RQ2: What is the relationship between Promotion 2 and
  sales revenue?
• Ho2: There is no statistically significant
  correlation between Promotion
  2 and sales revenue.
• Ha2: There is a statistically significant
  correlation between Promotion 2
  and sales revenue.
• RQ3: Are there differences in return on investment (ROI)
  between the various promotions?
• Ho3: There are no statistically significant
  differences in ROI between
  Promotion 1 and Promotion 2.
• Ha3: There are statistically significant
  differences in ROI between Promotion 1
  and Promotion 2.

The title and reference pages do not count toward the page requirement for
this assignment. This assignment should be a minimum of two pages in length,
follow APA-style formatting and guidelines, and use references and citations as
necessary.