Sun Coast Remediation Research Columbia Southern
For this assignment, you will define the research objectives and develop the
research questions and hypotheses to set the stage for the Sun Coast
Remediation research project.
You will utilize the attached template to complete the Unit II assignment.
Be sure to include the following sections in your submission, and remember
to use APA-formatted section headings and subheadings.
- Research problems
- Research objectives: Refer to the Introduction and Statement of
Problems sections provided in the Unit II Assignment Template
to make explicit statements as to the objectives of this
study. For example, “One objective of this research study
is to determine the direction (either positive or
negative) and the strength of relationships between ABC
Company’s various consumer promotions and sales revenue.
This objective is intended to determine which promotions
may be more effective and strategically important.”
Research objectives should be discussed for each problem
- Research questions and hypotheses: Provide research questions and
null and alternative hypotheses that align with the
research objectives and problems. For example:
- RQ1: What is the relationship between Promotion 1 and
- Ho1 (null hypothesis): There is no
correlation between Promotion 1
(independent variable) and sales revenue
- Ha1 (alternative hypothesis): There is a
correlation between Promotion 1 and
- RQ2: What is the relationship between Promotion 2 and
- Ho2: There is no statistically significant
correlation between Promotion
2 and sales revenue.
- Ha2: There is a statistically significant
correlation between Promotion 2
and sales revenue.
- RQ3: Are there differences in return on investment (ROI)
between the various promotions?
- Ho3: There are no statistically significant
differences in ROI between
Promotion 1 and Promotion 2.
- Ha3: There are statistically significant
differences in ROI between Promotion 1
and Promotion 2.
The title and reference pages do not count toward the page requirement for
this assignment. This assignment should be a minimum of two pages in length,
follow APA-style formatting and guidelines, and use references and citations as