For example, impersonating a web designer, you might offer suggestions to UCSCs webmaster for how s/he could improve the UCSC homepage, or you could offer advice to the Admissions Office about how they could attract a different type of student if they wished, or warn them that they may be causing students who otherwise might valuably contribute to UCSC to choose other schools. You could write to your provost re a change you’d like to see at your college, or to the head of some organization you’re involved with re how to recruit more effectively, or how to achieve more effective publicity, or whatever. Write to as specific an audience as possible (even get names if you can!), and be sure to follow Trimble’s advice from ch. 1 re “serving the reader’s needs”: seeing things from your reader’s perspective and addressing that reader’s values and concerns.
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