Last updated on September 23rd, 2023 at 04:36 pm
Advertising’s Exploitation of Environmentalism
This assignment asks you to study advertising’s exploitation of environmentalism in order to sell products. Specifically, you are asked to select and examine the various ways advertising invokes environmental values and natural imagery. The assigned readings will help us to conduct a semiotic analysis of these ads–what do the images represented in the ad(s) suggest to you about the American culture at large or a specific segment of our culture? And to what extent can you identify and apply the techniques discussed in the readings to your ad analysis The one restriction is that you use CURRENT “green” advertisements. Cleaning products, hybrid automobiles, even some travel ads are just a few to consider.
NOTE: Your essay must reference (in a thoughtful way) at least two to three of the assigned readings from Signs of Life and include a works cited page.
Write an analysis of (1-2) green marketing commercials/advertisements (2018-2020) that present the possession of consumer goods as ways to connect with nature and achieve the simple life. Consult both Japp and Japp’s “Purification through Simplification” (128) and Julia B. Corbett’s “A Faint Green Sell: Advertising and the natural World” (235) to develop your response and include specific visual detail from the ad/commercial. Your thesis should address this question: How effectively does the ad you’ve chosen equate the product with nature and the simple life?
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