Last updated on October 7th, 2023 at 01:07 pm
- Describe the role of marketing research plays in marketing.
- How consumers make purchasing decisions in B2B and B2C
- Describe how business markets are segmented
- What is the marketing Mix?
- Describe the Order-Shipping-Billing Cycle and the sales reporting system.
The paper assesses the following learning outcomes:
- Outcome 1: Understanding macro and micro economic analysis
- Outcome 2: Understanding the market trends and the competitors.
- Outcome 3: Understanding customer needs and value proposition match
- Outcome 4: Understanding the competitive advantage
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