Modes of Internationalization: Primary Post
The modes of internationalization (aka “modes of entry”) include importing/exporting, licensing, franchising, greenfield ventures, and acquisitions.
Select two of these modes of entry and for each one you’ve chosen, find a company that has expanded globally using this strategy (that’s a total of two different companies). Provide specific examples of how these companies have used these modes of entry.
Have they been successful?
Why or why not?
What are the risks and rewards of each strategy and why did the companies you’ve selected choose the approach that they did?