Last updated on September 29th, 2023 at 07:38 am
The modes of internationalization (aka “modes of entry”) include importing/exporting, licensing, franchising, greenfield ventures, and acquisitions.
Select two of these modes of entry and for each one you’ve chosen, find a company that has expanded globally using this strategy (that’s a total of two different companies). Provide specific examples of how these companies have used these modes of entry.
- Have they been successful?
- Why or why not?
- What are the risks and rewards of each strategy and why did the companies you’ve selected choose the approach that they did?
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